Measuring AI traffic in GA4

AI assistants send real visitors. GA4 shows them — you just have to ask the right question. Five minutes, no code.

1. Build the exploration

  1. In GA4 open Explore → Blank exploration.
  2. Dimension: “Session source” (or “First user source”). Metrics: “Sessions” and “Conversions” (key events).
  3. Add a filter: Session source matches one of the AI domains below.

2. Filter these sources

These domains identify visits coming from AI assistants:

chatgpt.com · perplexity.ai · gemini.google.com · copilot.microsoft.com

3. Enter the numbers in SeenByAI

Once a month copy the sessions and conversions into your brand panel (Business impact form). Your reports then connect AI visibility with real traffic.

No OAuth, no tracking scripts — you stay in control of your analytics.